ANNOUNCEMENT! Southern Scientific and LabLogic Group Rebranding
24th May 2021
Southern Scientific and the LabLogic Group rebrands
We are excited to unveil rebranding across the LabLogic Group!
It’s fair to say the past 18 months have been like no other in our 41 years in business. It’s never been more evident that as a group we are stronger together, having grown from a single UK-based company to a group of established, award-winning organisations.
It is the LabLogic Group’s mission to provide innovative products for our customers, but in the last year, like many other companies, we have perhaps innovated in ways like never before.
Navigating unprecedented times
As a leading provider of radiation detection equipment to the Nuclear, Medical, Security, Defence, Industrial & Research sectors, Southern Scientific had a responsibility to key industries whilst navigating unprecedented times for our customers, partners, and colleagues.
We have undergone a period of transformation and adapted in many ways; sales, support, service and more.
Therefore, we have been working hard behind the scenes to create new, updated identities for each individual brand within the LabLogic Group to reflect the innovation and evolution we have experienced.
New branding to align LabLogic Group companies
Adam Brown, Marketing Director at the LabLogic Group, said: “The LabLogic Group has acquired like-minded companies expanding our product range and our access to new markets. We have shared resources and best practice to make each company successful, sustainable, and focused on exceeding customer expectations.
“The new branding adds more consistency across the group, aligning each company with a similar logo and styling, without losing their individual identity.
“The subtle atomic element in the branding represents the group's scientific background and focus on the measurement and detection of radioactivity.
“In the coming months, we have some exciting new products to launch and the group will continue to go from strength to strength."